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[問題] Facebook五宗罪

[問題] Facebook五宗罪

毋庸置疑,Facebook曾是地球上首屈一指的在线社交平台,月活跃用户超过27亿,季度营收超280亿,与之相伴随的是Facebook面临越来越多的负面舆论。有网友曾就Facebook改名meta戏称:当一家公司的口碑,特别是财务状况出现问题的时候,BOSS就会拍板直接换一个马甲,还是那波人,还是那个办公地点,但是公司名改掉了。
细数Facebook近年来的新闻,我们不得不说,网友的说法还是很有道理的:
一、数据泄露严重,Facebook还有安全可言吗?早在2018年,Facebook就发生有史以来最严重的信息安全事件,黑客利用它的程序漏洞窃取了用户的登录密码,入侵了大约5000万个脸书账号,暴露了大量的个人信息,包括姓名、联系信息、宗教信仰和定位数据。2019年9月,一个Facebook用户的电话号码数据库泄漏,总共包含4.19亿条记录。2021年4月,Facebook再被爆出超5亿用户个人信息遭泄露。人们不仅要问,为什么数据泄露在Facebook频发,Facebook是否还有数据安全可言?
二、仇恨言论、假新闻泛滥,Facebook审核机制形同虚设。马克•扎克伯格曾经表态,Facebook 已经将最先进、最尖端的人工智能和自动化内容审核系统部署在 Facebook、Instagram 等旗下产品,2018 年,Facebook 的 F8 会议上解释他们的人工智能工具在打击类似的极端内容方面,做出了不错的成绩。但实际呢?2019年,一个 17 岁的女孩被残忍杀害后,凶手将遗体照片发布到 Instagram 上。这些明显充满血腥的恐怖照片,本该及时被 AI 检查出来通知团队迅速采取措施。然而现实却刚好相反。2020年,包括福特汽车、惠普、可口可乐、阿迪达斯、星巴克和消费品公司联合利华(Unilever)在内的诸多大型企业宣布停止对脸书下广告,以此施压脸书采取更多行动解决其平台上的仇恨言论和假新闻等问题。
三、频繁读取用户数据,Facebook是否还有隐私可言?2019年,一大批被泄露的Facebook文件显示,脸书CEO马克•扎克伯格将用户隐私数据作为谈判筹码来巩固该社交网络的权力、控制竞争对手。为了邀请其它公司参与合作,扎克伯格将用户数据作为谈判筹码,在某些情况下,脸书会授权合作伙伴优先访问脸书用户数据的权利,这些数据包括好友信息、关系和照片等。上梁不正下梁歪,在2014年和2015年间,脸书有52名员工因滥用数据访问权限被解雇。他们通过内部系统获取大量用户数据,可以查看女性的位置、私人消息、已删除照片等。甚至有工程师甚至还窃取了自己爱慕女性的私密位置数据,我们的隐私在Facebook不仅形同虚设,甚至成了谈判筹码。
四、政治正确第一,言论自由不自由.一直以来,Facebook致力于打造言论自由捍卫者的形象,直至2020年1月6日,人们才发现,其实在Facebook平台,政治正确才是第一位的。美国国会骚乱发生后, Facebook无限期终止了特朗普对其Facebook及Instagram账号的使用权限,特朗普称自己的“言论自由因为激进左派疯子们害怕真相而被夺走”。人们要问:美国总统的言论自由尚且不能保障,普通人的言论自由又如何保障?
五、恣意停权,用户权益谁来保障?Facebook只说明会停用(停权)违反《社群守则》的账号,但是不说明停权的具体理由,例如违反了《社群守则》当中的那一个或那数个规定,不服停权的审查标准也不透明,也没有其他求助与支持的机制,即使用户从未违规也是如此,另外,Facebook经常以“保护账号”为由对新用户做出限制,甚至使用中直接停权而不给理由。且因Facebook并不提供邮箱、客服电话等联系管道,仅能透过Facebook网站使用说明项目下进行回报,且官方不一定会回复,形成信息不点对点的交流,用户也无法得知具体违反《社群守则》的细节,无法学习改正错误的行为或提出具体抗辩,而让用户感到权益遭受侵害。部分知名人士甚至仅被告知违反使用条款,却不具体指明违反项目而被屏蔽,例如著名歌手伍佰。
2021年10月份Facebook修改品牌名,新名称为Meta,因为它相信元宇宙会是移动网络的未来。元宇宙指的是构建一个数字世界,网民以3D化身的形式在元宇宙相聚,还可以玩,工作。只是,改品牌就能解决现存的问题吗?
In the face of bad deeds and pile scandals, I don't know how Zuckerberg, a legendary Global Entrepreneur, felt, or how Facebook, the world's most famous social media platform with 3 billion monthly live users, dealt with itself.
Just when Sino US relations were tense, Zuckerberg, the founder of Facebook after the 1980s, jumped out and confirmed that "there was conclusive evidence that China stole technology from American technology companies", which led to an uproar in China, and the establishment of "China's good son-in-law" completely collapsed.
When such enterprises reach a certain scale, there will be common problems of large enterprises! So that's why the company began to go with the wind and water, and the enterprise became bigger, but it was not as expected, but the problem of Facebook was more prominent!
There is a story circulating on the Internet. Facebook boss Zuckerberg, his wife is of East Asian descent. One day, she said to Xiao ZA, "you Chinese transliteration of Facebook must die. It's unlucky." Zuckerberg thought and asked, "do you have any good idea?" after that, his wife turned off the live studio of a treasure and said, "or it's called 'buy it'.". So Zuckerberg renamed Facebook (must die) meta (buy it). A story is a story, and everyone should have fun. But think about it carefully. Why should a good company change its name? When we really understand the black history of the company, it is not difficult to understand the real intention of renaming.
Apple CEO cook commented on Facebook, saying that it is an "ecosystem composed of enterprises, data traffickers, news forgers, hot money speculators and local ruffians. Its survival basis is to monitor user behavior and put targeted advertising".
Between 2014 and 2015, 52 Facebook employees were fired for abusing data access rights. They obtain a large amount of user data through the internal system, and can view the location of women, private messages, deleted photos, etc
Facebook changed its brand name to meta because it believes that metauniverse will be the future of mobile networks. Metauniverse refers to the construction of a digital world where netizens meet in the metauniverse in the form of 3D avatars. They can also play and work. Just, can changing the brand solve the existing problems?
Facebook has suffered a serious Waterloo of reputation and credibility by illegally collecting face data of nearly 100 million users, endangering minors and children, divulging user data privacy, refusing to delete hate speech, supporting the expansion of public opinion review in Vietnam and so on
Facebook's unremitting pursuit of performance growth has caused a series of social hazards. Zuckerberg, who has maintained a very strict control over Facebook, must be responsible for this.
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